1) In redesigning his tweet, what is Mr. Nielsen’s overarching concern? In other words, he redesigns so that his tweet is…what?
2) Describe some of Nielsen’s revisions. Which revisions had the greatest impact on the quality of the tweet? Were there any revisions you disagreed with?
3) According the Nielsen Norman Group’s user-research, what are some of the best practices for businesses wanting to communicate with clients through social media? What are some no-no’s?
4) How does Mr. Nielsen practice what he preaches?